When you offer an auteur to film a commercial, don’t expect a 30-second ad. Spike Jonze directs Kenzo’s latest perfume commercial and the boundaries between product selling and art blurs. Margaret Qualley dances in empty hallways and every move she makes sways the viewer to join in the fun.
Well-known directors had worked on commercials, and it is not uncommon. Ridley Scott, David Fincher, and Michel Gondry had their share in creating ads. Jonze is best known for directing the Oscar-winning film, Her.
In Theaters August 29, 2016
Written & Directed by: Spike Jonze
“Margaret” played by Margaret Qualley
Producers: Natalie Farrey and Vincent Landay for MJZ
Executive Producers: Humberto Leon and Carol Lim
Co-Producer: Amanda Adelson
Director of Photography: Hoyte van Hoytema
Production Designer: KK Barrett